How to Take a Great Outfit Selfie

You do not need a photographer or a ring light. A clear, natural photograph is enough to show how colours, proportions and layers work together.

Why does Elemi ask for a selfie?

An outfit photograph gives useful context about how pieces work together on a real body. You remain in control of which photographs you add.

The mirror selfie

  • Clean the mirror.
  • Hold the phone around chest height.
  • Step back far enough to include the complete outfit.

Getting the lighting right

  • Face towards a window.
  • Avoid strong light directly behind you.
  • Turn off harsh overhead lights if they distort the colours.

No mirror? No problem

Use the phone timer, ask someone you trust or use the in-app camera where available.

What to show

Include shoes, layers and the complete silhouette when possible. Add a closer photograph when an important detail is difficult to see.

Common mistakes

  • Backlighting.
  • Cropped shoes or hems.
  • Motion blur.
  • Washed-out colours.
  • A room that is too dark.