From a wardrobe full of beautiful clothes to dressing with confidence

Ask Elemi is a digital wardrobe and AI personal stylist for people who love clothes and want to wear them. Sometimes called a digital closet app, it is not a trend feed or a shopping catalogue.

Add your pieces

Photograph a garment and Elemi helps identify useful details such as colour, style, fabric, season and occasion. Begin with the pieces you wear most, then add more when it suits you.

Have a conversation

Describe what your day looks like, how you want to feel or the piece you want to wear. Elemi can suggest outfits from your actual wardrobe around those needs.

Dress with confidence

Rediscover overlooked clothes, explore combinations you had not considered and build a clearer sense of what you enjoy wearing.

What can I ask Elemi?

  • What could I wear for a relaxed but pulled-together lunch?
  • How can I dress warmly for Pilates and the office?
  • What can I wear with a camel coat?
  • How could I dress for a gallery opening?

A first-hand example

The page includes a real conversation in which founder Tania asked Elemi what to wear to a winter medical appointment while managing a cracked rib. The result used pieces from Tania’s own wardrobe.